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DISNEY LICENSING
LEVERAGE ON POWERFUL STORIES & CHARACTERS TO CREATE UNIQUE PRODUCTS
1
Design and manufacture and/or source from existing license
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2
DISTRIBUTE widely
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3
LEVERAGE Disney properties for co-branded marketing campaigns
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4
Tell differentiated stories at RETAIL
RINSE and REPEAT
5
1
Design and manufacture and/or source from existing license
2
DISTRIBUTE widely
3
LEVERAGE Disney properties for co-branded marketing campaigns
4
Tell differentiated stories at RETAIL
5
RINSE and REPEAT
WHY WORK WITH DISNEY?
INCREASE CONSUMPTION
BRING NEW USERS
DIFFERENTIATE VS COMPETITION
CREATE INTEREST AT RETAIL
INCREASE PENETRATION
WIN SHARE
BEST RETAIL PRACTICES
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